VIDEO MARKETING FOR ACCOUNTANTS – BY CHARLIE BUDD
Video Marketing for Accountants
Your firm is about your people, your expertise and your clients.
So how do you let everyone know how good you are?
How can you attract higher fee-paying clients?
The accountancy industry is going through a period of dramatic change. Whether it’s MTD or the increasing influence of technology, it can seem hard to keep up. Inevitably, potential clients will also expect more of you nowadays.
The pace of change can cause a lot of stress and uncertainty.
It’s completely understandable that many accountancy firm owners feel that way.
The good news is that the ever-changing market does create a real opportunity for forward-thinking firms.
And, it isn’t all as complicated as you might think.
If you’re ready to stand out, to be noticed, I’ll be here with you every step of the way.
Become THE trusted advisor they all want
These days, to build a fiercely loyal client base, you need to be the one who is by their side through thick and thin. You need to continuously demonstrate your ability to stay one step ahead – to flag up potential problems before they happen, and let clients know about opportunities they might not have thought of.
You need to become the all-knowing trusted advisor.
Whether it’s regulations, grant opportunities, tax changes or exit planning… clients need someone who has got it covered.
Potential clients want to find firms they can trust. These days, more often than not, they’ll make a large part of that decision before even picking up the phone.
Using video can make your marketing 80% more likely to convert a new client – because it creates a unique type of connection.
I understand that video can seem quite daunting. Don’t worry, I have plenty of experience being the trusted advisor on making videos for accountants, and other professional services.
Charlie is a highly skilled and intelligent image maker, who knows his craft inside out. A real professional and all-round lovely guy, he’s easy to work with – on both the filming and photography front. Whatever the requirements, he’ll be able to make you look great!
The Jarrah Consultancy
Stand out from the rest
The digital age has made getting information a bit too impersonal. For many of us, our ‘trusted advisor’ online is Google. We ask it to help us find people, products and services that will help in our day-to-day lives… that includes accountants.
But technology also gives you an opportunity to get in front of potential clients.
To get more clients, you want to come across as engaging and approachable.
According to Google, 70% of the buying decision is made online before someone contacts a business for the first time – this gives you a great opportunity to make a good impression.
However, both running and growing a firm simultaneously is challenging, I get it.
Whether you’re trying to get tax returns in on time or juggling payroll requirements for clients, you’ve got plenty on your plate already.
You probably know that video would help you reach more clients. But you might not know what to say, how to say it, how to film it and where to post it.
I can help – by getting to know you, your business, your audience – I can help come up with plenty of ideas to help you to stand out, and to grow your business.
I can make it really easy for you.
Grow your firm in 3 easy steps
- 1. Book a Meeting
- 2. Plan Our Videos
- 3. Attract More Clients
There’s no need to be uncertain about where to go from here.
I can help you to stand out, be noticed, and become recognised in your field.
My name is Charlie Budd, I’m a professional video producer, and I can help you reach more clients.
As well as being technically proficient, Charlie is incredibly personable. And when you’re working with people in front of a camera, as he does, that’s something that really brings value to the work. Charlie is brilliant at creating a relaxed and fun atmosphere with his clients while bringing the best out of them on camera, resulting in some beautiful shots. As a result, both the photo and video work Charlie produces really showcases the best parts of his client’s personalities.